KHARY REYNOLDS

The modern world of sales is driven by data. But many sales reps are overwhelm with a constant stream of information. Your sales enablement professional can create and set-up systems to make data a true asset versus a liability.

First you’ll need to agree on which standardized sales reports will help measure what’s positive and what need to be improved. Here’s a short list of common reports that can immediately combat this problem and help your team attain valuable business data insights.

• Salespeople logged activities
• Product demos and consultation tracking
• Deal list of wins and losses
• Leads generated and worked

Sales leadership generally can determine which reports are relevant to their business. However, they may lack the technical knowledge to create these reports. Sales enablement professionals can bridge this gap to derive valuable sales insights.

We all know that a service level agreement (SLA) is an agreement between Sales and Marketing, as the concept is not new. However, many executives often asks the same question. How do we make it work and hold the team accountable?

First you need both engagement and commitment from sales and marketing. Both groups jobs drives revenue, however, they need help to see how and when to interact.

At SaasFast.io we can help you define an SLA that creates a harmonious process for inbound sales and marketing. Here are some questions we’ll help you answer and utilize in the agreement:

• Who is your ideal lead/prospect?
• What common language is utilized to attract leads?
• What triggers the handoff from marketing to sales?
• When should sales provide feedback to marketing?
• When to utilize a sales audit to identify the disconnects in the sales cycle?

As you know, the modern salesperson become overwhelmed when there is too much information on unideal leads, who does not fit the customer profile. Trying to sort this information without a system, causes lead response time to become the biggest liability for many companies.

Your sales enablement professionals can help your company implement a lead scoring system that assigns weight, positive or negative, to businesses (if B2B sales) and leads based on data you provide indicating whether a given lead is a good fit or not.

You have 7 minutes or less to contact your leads. Don’t risk losing any more prospects. Our sales enablement consultants are ready to help improve your conversions.